Sony | Indigo Slate, A Zensar company

A woman in a blue jacket holding a camera up.

work
Sony

Sony

Empowering creators to go forth

We refreshed the Sony Alpha story by focusing on beauty, function, and connected community.

Overview

We created the first Sony Alpha Female+ campaign and redesigned the Alpha Universe platform to increase new and returning traffic—all while managing a multichannel campaign that promoted Sony as the world’s leading mirrorless camera brand.

Client name

Sony

Discipline

brand

To view the video, please enable performance cookies. You can adjust your settings by clicking -

Manage Privacy Preferences

Approach

To unite a broad range of creative individuals, we needed to inspire every kind of adventurer, storyteller, and thrill-seeker with the help of Sony Alpha cameras.

A Sony camera in front of an orange background.

Be Alpha campaign

Our rallying cry—be unstoppable, be undeniable, be you, be alpha—aimed to unite creatives around the world to bring their visions to life.

Alpha Universe platform

The redesigned Alpha Universe platform brings the photography community together to learn, share, and connect.

A person taking a photo directly in front of them.

Alpha Female+ campaign

The #SonyAlphaFemale campaign promotes gender diversity, equality, and representation through a connected community.

Be Alpha campaign

Sony has been a longtime leader in mirrorless cameras, so we set out to reinforce that perception across social and paid media channels with Sony Imaging's first brand campaign. We highlighted market differentiators, including AI-powered eye-tracking capabilities and impressive ISO sensitivity ranges. And we addressed what photographers often care most about, which is finding the perfect image.

To view the video, please enable performance cookies. You can adjust your settings by clicking -

Manage Privacy Preferences

Alpha Universe platform

We redesigned and maintained Sony’s blog website and evolved it to a community hub. This is a space where photographers can learn more about their craft, create a portfolio, find inspiration from Alpha Universe ambassadors, read about the latest releases, and even maintain their gear.

The Alpha Universe battery life webpage.

The Alpha Universe community gallery webpage.

Alpha Female+ campaign

For the Alpha Female+ campaign, we developed the creative vision, interactive experience, and back-end systems to ensure thousands of submissions were all reviewed by judges. The campaign is like an artist-in-residence program that aims to promote equality in the photography and videography industries. It focuses on giving underserved creators the support needed to advance their careers.

To view the video, please enable performance cookies. You can adjust your settings by clicking -

Manage Privacy Preferences

To view the video, please enable performance cookies. You can adjust your settings by clicking -

Manage Privacy Preferences

Results

As a result of our website redesign and brand campaign, Sony experienced significant improvements across a wide range of marketing KPIs. This increased website engagement included the following benefits:

drop in bounce-rate

increase in account creation

boost in mobile traffic

increase in time spent on site

See more work

A cathedral overlaid with images of a park and abstract line drawings

Establishing Microsoft as the go-to for AI

Microsoft

With comprehensive tools and services, Microsoft has become a leader in the AI space. The next step? Bringing the rest of the world into the conversation. A large portion of top enterprises plan on increasing AI investments

brand, technology

Learning redefined

Google

Google Cloud Platform (GCP) delivers big technology to organizations of every size, and its Partner Channel is a key component of that service. Google forges go-to-market initiatives with Google partners who have the skills

strategy

Telling a new app’s launch story

Microsoft

When Microsoft was ready to launch their brand-new consumer application, Microsoft Family Safety, to global audiences, they looked to Indigo Slate. This app helps partners and children work together to develop healthy digit

brand

Reimagining the future

Microsoft

The Microsoft Industry Clouds are tailored to solve the biggest industry-specific challenges of today. But what about the challenges of tomorrow? As Microsoft’s trusted partner, we were asked to support Microsoft One Commer

strategy

Mobile dashboard and UI components on table

Putting flight crews first

Alaska Airlines

Flight crews are tasked with more than just face-to-face service with their customers. While flying to a new city every day may sound exciting, it requires tight logistics management, and crews need to constantly consider w

brand, strategy